Conoscenza e innovazione quali driver di crescita aziendale in un settore tradizionale: il caso Rago

The aim of the work is to analyze competitive dynamics in an emerging business of the agri-food industry: the fresh cut business (fruit and vegetable products minimally processed). This work is based on case study research and develops an interpretive model: the cognitive-relational framework. The framework analyzes innovation management in agri-business and highlights circular and close connections among resources, relational contexts and innovation processes. We argued that the growth of the firm depends on processes of creation, enrichment and dissemination of cognitive and relational resources. Innovation is the heart of the framework and it is also the trigger of growth.