The paper aims at showing some recent methodological evolutions for analysing a Customer Satisfaction (CS) model, by using Structural Equation Model (SEM) based on the information theoretic approach, and the method of the Cumulative Correspondence Analysis (CCA) in case of ordered categorical variables in a multifactor state system based on Taguchi’s statistic.
Recent developments in multidimensional analysis for Customer Satisafction / D'Ambra, Luigi; Ciavolino, Enrico. - ELETTRONICO. - (2011), pp. 1-12. (Intervento presentato al convegno La statistica nei 150 anni dall'unità d'Italia tenutosi a Bologna nel 8-10 giugno).
Recent developments in multidimensional analysis for Customer Satisafction
D'AMBRA, LUIGI;CIAVOLINO, ENRICO
2011
Abstract
The paper aims at showing some recent methodological evolutions for analysing a Customer Satisfaction (CS) model, by using Structural Equation Model (SEM) based on the information theoretic approach, and the method of the Cumulative Correspondence Analysis (CCA) in case of ordered categorical variables in a multifactor state system based on Taguchi’s statistic.| File | Dimensione | Formato | |
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