This paper intends to broaden investigations on the strategies and genres adopted by the EU to win consensus and promote its institutional structure. Attention is called to alternative tools supplementing the (ever-growing) array of discursive devices and structures employed in EU brochures of comparable nature. In particular, focus will be placed on the “humanization” of the European Union, achieved by means of the incorporation of EU employees’ profiles in the Union’ informative material. The attribution of precise names, faces, roles and objectives to activities carried out at the European Union will be examined and the social impact of such attribution discussed within the framework of critical discourse analysis.

The Human Face of the European Union: A Critical Study / Caliendo, Giuditta; E., Magistro. - In: CRITICAL APPROACHES TO DISCOURSE ANALYSIS ACROSS DISCIPLINES. - ISSN 1752-3079. - ELETTRONICO. - 3:2(2009), pp. 176-202.

The Human Face of the European Union: A Critical Study

CALIENDO, GIUDITTA;
2009

Abstract

This paper intends to broaden investigations on the strategies and genres adopted by the EU to win consensus and promote its institutional structure. Attention is called to alternative tools supplementing the (ever-growing) array of discursive devices and structures employed in EU brochures of comparable nature. In particular, focus will be placed on the “humanization” of the European Union, achieved by means of the incorporation of EU employees’ profiles in the Union’ informative material. The attribution of precise names, faces, roles and objectives to activities carried out at the European Union will be examined and the social impact of such attribution discussed within the framework of critical discourse analysis.
2009
The Human Face of the European Union: A Critical Study / Caliendo, Giuditta; E., Magistro. - In: CRITICAL APPROACHES TO DISCOURSE ANALYSIS ACROSS DISCIPLINES. - ISSN 1752-3079. - ELETTRONICO. - 3:2(2009), pp. 176-202.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11588/366500
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