Allowing resale in multi-object auctions increases bidders' incentives to jointly reduce demand, because resale increases low-value bidders' willingness to pay and reduces high-value bidders' willingness to pay. Therefore, resale may reduce the seller's revenue in multi-object auctions. In a simple model with complete information, however, allowing resale and bundling the objects on sale are "complement strategies" for the seller (under reasonable conditions) - by bundling and allowing resale the seller earns a higher revenue than by selling the objects separately and/or forbidding resale. We also show why allowing resale may reduce efficiency, and we analyze how resale affects a bidder's incentive to unilaterally reduce demand.
Resale and bundling in auctions / Pagnozzi, Marco. - In: INTERNATIONAL JOURNAL OF INDUSTRIAL ORGANIZATION. - ISSN 0167-7187. - STAMPA. - 27:6(2009), pp. 667-678.
Resale and bundling in auctions
PAGNOZZI, MARCO
2009
Abstract
Allowing resale in multi-object auctions increases bidders' incentives to jointly reduce demand, because resale increases low-value bidders' willingness to pay and reduces high-value bidders' willingness to pay. Therefore, resale may reduce the seller's revenue in multi-object auctions. In a simple model with complete information, however, allowing resale and bundling the objects on sale are "complement strategies" for the seller (under reasonable conditions) - by bundling and allowing resale the seller earns a higher revenue than by selling the objects separately and/or forbidding resale. We also show why allowing resale may reduce efficiency, and we analyze how resale affects a bidder's incentive to unilaterally reduce demand.File | Dimensione | Formato | |
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