AI and Digital Technologies for a New Narrative of Archaeological Heritage

The ‘Gens’ project developed as part of a research project carried out by the University of Campania ‘Luigi Vanvitelli’ and the MANN Archaeological Museum, aimed at investigating fruition and storytelling strategies for experience design. The use of digital technologies, in particular AI, has led to the definition of processes for the construction of imagery and historical scenarios, combining iconographic testimonies and contemporary narratives, aimed at the emotional involvement and improved accessibility of cultural content. By integrating AI-driven media with traditional museum displays, GENS bridges the gap between classical artifacts and contemporary storytelling, offering a new paradigm for interactive and immersive heritage interpretation.