Intelligent Mediator for Supply Chain Coordination: Overcoming Information Asymmetry

This work addresses the critical challenge of coordinating complex supply chain networks, where aligning the interests of diverse stakeholders is essential for achieving shared goals. The complexity of supply chain coordination increases when different parties have varying levels of information, leading to unequal bargaining power and bilateral information asymmetry. To address this issue, an intelligent intermediator leveraging modern technologies is introduced to enhance effective supply chain coordination, aiming to overcome information asymmetry and reduce misreporting behavior. Key operational levers susceptible to informational asymmetry are identified, and an innovative approach that provides customized plans and recommendations tailored to the specific needs of individual actors is proposed. This strategy addresses the core issue of trust deficits, often influenced by both strategic and operational motivations. By implementing a dynamic framework, localized perspectives are integrated into a broader context, thus promoting global optimization. This not only enhances trust among supply chain participants but also positively impacts overall supply chain performance.