Ageing and wellness tourism: topical prevalence and sentiment map (TPSMap) for quality assessment

Wellness tourism for older adults has gained popularity in the hospitality industry, emphasizing relaxation, rejuvenation, and well-being through health-focused amenities. Senior travellers are especially drawn to services that support physical and mental health, such as accessible facilities and tranquil surroundings. To understand service quality, a new tool—the topical prevalence and sentiment map (TPSMap)—analyses TripAdvisor reviews, revealing key areas where hotels can enhance their offerings for older adults. This analysis highlights seniors’ preferences for peaceful settings, quality lodging, culinary experiences, and accessibility. Accessibility, a critical factor, showed lower sentiment scores, indicating unmet needs. Improvements in accessibility features and room service are essential, as they significantly impact senior travellers’ satisfaction. By mapping topics based on prevalence and sentiment, the TPSMap offers actionable insights for hoteliers and stakeholders, helping optimize service delivery, enhance customer experiences, foster loyalty, and meet the specific needs of this demographic, driving long-term success in the competitive hospitality industry.