Design for cancer prevention: a human-centred approach

The paper presents results of an applied research conducted in part-nership between a university research group on design and a national foundation for cancer research aimed at propose a new design-driven culture of prevention to foster in young generation healthy behaviors for cancer preventions. The chal-lenge has been to involve new targets in conscious behaviors for oncological risk awareness using human-centered design approach and techniques, for designing pleasant little products specifically conceived for engaging adolescents and young adults to face three critical goals: not smoking, eating a healthy and balanced diet, adopting an active and non-sedentary lifestyle.