Mobilizing against the odds : solidarity in action in the platform economy

The relationship between working conditions and the development of collective solidarity has been much debated in sociology over the past century. The article contributes to this debate by exploring two recent cases of worker mobilization in the context of the Italian platform economy, concerning Amazon delivery drivers and food delivery couriers. Both groups developed specific identity frames in the course of their mobilizations in four Italian cities between 2018 and 2019, which differed significantly. The article explains those differences through a theoretical framework that bridges social movement and labor studies. While Amazon delivery drivers adopted a mobilizing strategy aimed narrowly at improving their conditions as Amazon workers, food delivery couriers elaborated a broader identity framing as precarious platform workers. The difference can be connected to specific features of labor organization, in particular regarding the diverse conditions met by digital innovation in the two sectors: While Amazon drivers belong to a technologically advanced segment (e-commerce) of a traditional sector (logistics), food delivery couriers are part of a new, platform-based sector. The article shows how such sectoral variation affected ways of collectively organizing, forms of solidarity and identity framing.