Un sistema di supporto alle decisioni per la localizzazione degli investimenti immobiliari nell'ambito di strategie di riqualificazione urbana

Now a day, the valorization of real estate assets is one of the main activities on which territorial marketing strategies are based on with a view to develop competitive cities. Given the complexity of the mechanisms that regulate the behaviour of actors in real markets, it is difficult to define in advance what factors are determining the competitive capacity of a city to attract investment in the real estate market. It is therefore useful to have decision support systems that take into account those factors determining the “attractiveness” of such investments. This paper aims at defining relevant attributes for the specification of a random utility model capable of simulating the behaviour of market operators in choosing between alternative investment sites. Specifically, it is proposed an integrated complex model for decision-making contexts in which the choice between alternative discrete investments should take place under conditions of uncertainty. The model defined, on the one hand responds to the need to define the “attractiveness” of a territory with respect to real estate investments, on the other hand, to explain what effects produce the characteristics of the site of investment on market operator’s choices. In the concluding part of the paper, the theoretical discussion has been followed from an application of the model to a real case study of investment choice in the residential sector in the city of Naples.