Atteggiamento della popolazione nei confronti della fotoprotezione

Background: recent epidemiological studies have focused on the role of photoexposure in the pathogenesis of skin tumors. The importance of adequate photoprotection has acquired a very important role in educational campaigns. Objective: the attitude of the population regarding photoprotection was estimated through a population survey. Materials and methods: the survey was carried out on a sample of 556 Neapolitan residents (latitude 40.5). The questionnaire consisted of 40 questions. 37% of the sample interviewed were male and 63% were female; the average age was 37 ± 16 years. Results: the results showed a prevalence in the use of sunscreen (82.4%) compared to the non use (17.6%). With respect to marital status, married people protect themselves more (58% vs 44%). Analyzing the data on the basis of phototypes, 73% of those who use sunscreens admitted recognizing their phototype (mainly II and III), while 57% of people that don't use sunscreens, attributed phototype IV to themselves. Regarding the question about the meaning of sun protection factor, 76% of those interviewed said that they knew the meaning, but only a few people could give a correct definition of it. Conclusions: Neapolitan residents love to sunbathe but they also wish to protect themselves from ultraviolet damage. Different definitions of sun protection factor can negatively influence the choice of sunscreen. Consumers know what they want: an effective cosmetic product even if it is more expensive. Moreover they require more specific information about sunscreens (protection, instructions for use) and scientific information on ultraviolet radiation, but overall they want advertisements that use simple terminology.